Friday, September 24, 2010

Box Office Predictions: Weekend of 9/24

The site is backed up this week and I view this column as the most expendable feature, so I'm just going to post my raw predictions without any analysis. But not before I brag about last weekend's predictions, which were pretty darn accurate, and would have been even more so had Exhibitor Relations' Saturday morning weekend projections held. Fear not, however -- I'll be back with the whole enchilada next week. For now...

My prediction of what the top 10 will look like:
1. Wall Street 2: Money Never Sleeps ... $26.8m ($7,518 PTA)
2. Legend of the Guardians: The Owls of Ga'Hoole ... $20.5m ($5,734 PTA)
3. You Again ... $14.0m ($5,495 PTA)
4. The Town ... $12.4m ($4,298 PTA) -47.9%
5. Easy A ... $10.3m ($3,606 PTA) -41.9%
6. Alpha and Omega ... $5.5 ($2,095 PTA) -39.6%
7. Devil ... $4.8m ($1,708 PTA) -60.9%
8. Resident Evil: Afterlife ... $4.8m ($1,817 PTA) -52.0%
9. Takers ... $1.6m ($1,312 PTA) -47.1%
10. The American ... $1.3m ($989 PTA) -51.4%

I think Wall Street 2 will be pretty close to that number, with Gran Torino's $29.5m as its ultimate ceiling. Legend of the Guardians could very well surprise and do better than $20.5m, but it's a risky proposition with the Australian cast and the paradox of scary-but-kiddy owls. I'm giving You Again an edge on other prognosticators' predictions because I think Jamie Lee Curtis and Betty White are pretty big selling points for older women, meaning it'll have a slight uptick on similar pictures like lead Kristen Bell's When in Rome and Disney's previous adult-skewing family film Dan in Real Life. If my guesses hold, it'll be a pretty successful weekend on the whole... though WB will probably have a ways to go in paying for all those CGI creatures.